Lego's big gamble

Like many little boys, I grew up playing with Lego.  I remained a big fan and currently have a Lego robot that I enjoy programming.  Lego's next step is apparently expanding into the video game arena.  Lego has developed a massively multiplayer game called Lego Universe.  Lego wants a piece of the $20 billion children's game market and has made an estimate $20 million investment in Lego Universe.  Whether Lego can convert the popularity of their building block and robotics toys into a computer game remains to be seen.   To learn more: http://spectrum.ieee.org/consumer-electronics/gaming/building-the-lego-universe-online