The cost of bad publicity

The sales of the iPad have been phenomenal.  I wonder if publicity from the recent lawsuit will dent those sales.  The plaintiffs are claiming that the iPad overheats so quickly that it cannot be used in warm weather or direct sunlight.  One of my colleagues has a iPad and only has good things to say about it.  I am skeptical about the claims and worry that the publicity hype may exceed the reality.  Technology sales are so dependent on the hype these days that reality gets left behind